Social media marketing tools like blogs, Twitter, Facebook and LinkedIn have been around for a years, but companies are just starting to understand and tap into their value as a cost-effective way to grow their business.
09
Mar
Social Media Marketing
Google Sandbox
Published by admin in e-commerce, Web Development with no commentsThe Google Sandbox and your new website?
The Google Sandbox is a system made by Google with the purpose of filtering out spam sites by placing all new websites under a hold for a period of 3-6 months.
Although the Google sandbox was designed to filter out spam sites, in reality it affects all new websites. Your new site will sit un-found for up to 6 months from a “launch date”
Textual content is crtitcal
Published by admin in Branding, Communication with no commentsThe importance of a website’s textual content, or ‘copywrite’ as it’s called in the biz, is embodied in the very same reason you’re reading this sentence. Visitors read your website. However, whether that’s for 2 minutes, or even 2 seconds, has a lot to do with the care and thought you put into making your written content count.
08
Dec
Effective communication
Having worked in the Systems and Technology division of Canada’s largest telecommunications company, I certainly know useful email can be. On the flip side, however, I also know what it’s like to be up to your neck in it. In fact, I vividly remember a point during a major system release where I sat motionless, gazing in awe as a steady stream of new email populated my inbox in an almost intravenous-like fashion. Was there substance behind every single message? Of course not. Most of them were minute-by-minute updates from our PMO team, or contained impertinent information from adjacent departments having absolutely nothing to do with the projects at hand.
Stock Images for your web site
Published by admin in Creative, Photography with no commentsFinding the right imagery for your site is so important! The photos should have meaning, tell a story to your viewer and at the same time following your brand. A lot of our clients ask us where to find the best pictures for the best price. Check out istock photo. This is a great resource and images are as low as $1
Tell Google Your Business Location
Published by admin in Communication, Social Media with no commentsGoogle wants to know your business location. Why not help them out (and yourself) by filling out their online application ?
Go to the Google Local Business Center and fill out all the necessary information. Shortly after you submit your details, Google sends you a postcard in the mail. On the postcard is a PIN number, which you input back into the Google Business Center in order to be verified.
Rebuild or update?
Published by admin in Uncategorized with no commentsHere’s the scenario. You have an art company. You have an old website that you love. It works well for what it is, but you have a major content update to do with many new pieces and copy. You have different categories of updates which are not accomodated on your old site, which will require part of the sites navigation to be overhauled, as well as many pages to be updated.
The Value in Connections
Published by admin in Communication with no commentsThis isn’t specifically design related, or even marketing related, but it is business related.
“I know this guy who knows this girl who knows this guy and he does exactly what you’re talking about. You have to meet him.” How many business relationships start this way? I read the other day in some business piece about how acquaintances [much] more frequently turn into successful working relationships than good friendships do. So, there is value in just saying hello and making idle chit chat while in traffic.
Opportunities work that way.
And being open to communication from strangers is your conduit for such activity. So, unless you’re having a really bad day, take out your earbuds, get off your cell phone and take in your surroundings — and give your surroundings a chance to take you in as well. Say hello.
Planning: Worth Money
Published by admin in Branding, e-commerce, Web Development with no commentsLets get right to the point here. Smart planning has always saved money in business. In this day and age, it starts with your business plan. Plan what you are going to do, how you’re going to do it, and when.
The Year of The Dawg!
Published by admin in Great News with no commentsThe entire team here is excited to share with you the new face of YellowDawg: End-to-End E-Commerce Everything.
We’ve grown tremendously over recent months to round out a comprehensive service offering, encompassing business-winning design, industry-standard custom web programming, and best-of-breed search engine optimization and marketing.
Why the Dawg? We’ve always identified with our mascot’s values of approachability, friendliness, loyalty and reliability. We invite you to explore the new site and contact us with feedback and any questions about how we can work together to energize your business.
